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Jen Modarelli, White Horse (interactive) |
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Jennifer Modarelli-DeVoe is the owner and principal of White Horse, the largest privately held, woman-owned interactive marketing agency in the Pacific Northwest. Modarelli-DeVoe joined White Horse in 1998 as its general manager and acquired the company as a principal owner in 2000. Since then, she has built White Horse into a nationally recognized full-service interactive agency with a client roster featuring many distinctive global brands, including Microsoft Corporation, Cisco Systems, Celestial Seasonings, Wells Fargo, Nautilus Inc., Columbia Sportswear, Tektronix, Providence Health System, and Papa Murphy’s. In 2007 the company showed a 79% increase in revenue. In this session, Modarelli will share the essentials of interactive design success—vision, inspiration, players, and spirit. She will examine emerging trends and technologies that are changing the bounds of design.
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